20 Video Testimonial Questions for Real Estate Agents (Buyers, Sellers and Referrals)

Copy-and-paste question sets for listing agents, buyer's agents and past clients, plus how to order them and which to cut.

By Videmonial Team, Real Estate Content · Published 2026-10-06

The questions you ask decide whether you get a polished 10-second compliment or a story a future client believes. Here are 20 questions for real estate testimonials, grouped by situation, with guidance on picking just three to five.

The Short Answer

Use three questions: an open "tell us the story," a "what made the difference," and a "would you recommend." Add one or two situation-specific questions at most. The rest of this list is a menu, not a script.

The Core Three (Use These Every Time)

1. "How was your experience buying (or selling) your home with [Agent name]? Tell us a story: what stands out?"
2. "What did [Agent first name] do that made the biggest difference for you?"
3. "Would you recommend [Agent name] to others who are buying (or selling) a home? Why?"

If you only ask these three, you will still get a strong testimonial.

Questions for Sellers (Listing Agent)

1. "What was your biggest worry before listing your home?"
2. "How did [Agent first name] help you prepare the house for the market?"
3. "How did the pricing conversation go? What gave you confidence in the strategy?"
4. "How was communication while the home was listed?"
5. "Was there a moment during negotiations or inspections where [Agent first name] really stepped up?"
6. "How did the final result compare with what you expected?"

Questions for Buyers (Buyer's Agent)

1. "What was the hardest part of your home search before you started working with [Agent first name]?"
2. "How did [Agent first name] help you find the right home?"
3. "Tell us about making an offer. What did the process feel like?"
4. "What surprised you during the inspection, appraisal or closing, and how was it handled?"
5. "How did [Agent first name] help you feel confident about the decision?"

Questions for First-Time Buyers

1. "What did you not know about buying a home that [Agent first name] explained?"
2. "How did [Agent first name] make a big, intimidating process feel manageable?"

Questions for Relocations, Investors and Downsizers

1. "You were moving from far away or on a tight timeline. How did [Agent first name] make that work?"
2. "What did [Agent first name] understand about your situation that other agents did not?"

Questions for Past Clients (One Year Later)

1. "Now that you have been in the home for a while, how do you feel about the process and the agent who guided you?"
2. "If a friend asked who to call, what would you tell them?"

How to Choose and Order Your Questions

• Start with the story. An open question warms the client up.
• Put the recommendation last. It becomes the closing line of the video.
• Keep it to three to five. Each extra question lowers the completion rate.
• Match the question to the client. A first-time buyer and a seller of a probate property have different stories.
• Avoid leading questions. "You loved working with me, right?" produces stiff, untrustworthy answers.

Questions to Avoid

• Anything about price paid or exact commission, which clients may not want public.
• Questions that invite comments on neighborhood demographics, which can raise fair housing concerns.
• Yes or no questions, which give you one-word answers.

Tips to Get Better Answers

• Send the questions in advance so clients can think. People answer better when they are not improvising.
• Tell them to answer in full sentences that include your name, like "Stacey helped us...".
• Let them re-record as many times as they want.
• Say thank you immediately, and let them know how you will use the video.

Use the Question Sets Automatically

Videmonial includes ready-made listing-agent and buyer's-agent question sets that fill in your name automatically and end with a recommendation question. You can edit them, add your own, and save sets for each type of client. See video testimonials for real estate agents for the full playbook, or the general guide to AI interview scripts.